"LITALICO" is a coined word that combines Japanese altruism and selfishness.
This is a value that does not change from our foundation,
Our philosophy "Change the world (altruism)" "make employees happy (selfishness)"
It was born from the intention to realize both.
Buddhist altruistic self-interest, Maslow's desire 6th stage
theory also leads to the top "Community development (Ethical / Altruism)",
We will have a unique identity in Japan and will deliver a culture
proud of the worldwith the "LITALICO" brand.
With such thought, "LITALICO" was born.
We will change the world with fun and lightly steps.
To do that, not to create a people for society but to create a society for "people".
To design a new society centered on "people".
We cherish "people" themselves, and want to be colleagues who can respect each other. In business and organization as well, always with the intention that the center is "people". So we adopted a design that symbolizes alphabet A as"japanese kanji means people".
Corporate color adopts all colors.
All colors are applicable to the "person" in the center without deciding the color as one.
It is a symbol expressing diversity.